A logo is the brand mark of any company. It is no surprise that everyone wants to get the best brand identity. You have to consider that the client can expect several different logo variations and ask for several revisions while creating the visual identity. So how many logo designs should you present? Do you need to follow any special rules? Many graphic designers follow a certain unspoken standard. But there is no one right answer for this question. Let’s start with the first question that pops into mind for new designers. “One logo is not enough?”
When to use only one design?
Creating only one logo design is a risky solution for your business. Some designers have proposed this solution. But they are usually experts with higher authority and have years of experience in the industry. This approach has some advantages. It shows the client that you are confident in their work and skills. Also, it is easier to analyze its advantages and weaknesses without being distracted by several different versions. However, even with the best content and excellent skills. This option can be risky. It is a real nightmare for every designer to hear “This is not how I imagined it” from the client. This situation can be avoided!
Several logo designs
Most graphic designers tend to work on logo design projects with several sketches on paper. Those are not very aesthetic but quick drawings. When it comes to this stage, the most important thing is not about the look, but the idea itself. It might seem that the more options you show, the better results you have. Why not show all of your ideas to your client? That is a huge mistake! Too many choices make people confused. It is hard to compare all of the possible options and usually end up not choosing any of them. It is better not to show all of the initial ideas to avoid overwhelming your employer. If you have several ideas, choose a maximum of five designs. If you want to design several logo variations, it’s important to keep in mind that quality always comes first.
Several logo designs: Narrow down your options
Take a critical look at your primary logo and other logo variations. You can ask the following questions to yourself:
- Does this logo clearly show my client’s service or business name?
- Does this type of logo emphasize the nature of the business?
- Will the design look good when scaled down on flyers or business cards?
- How to show it on a large scale like a billboard?
- How to use them on other social media channels such as Twitter, Facebook, and LinkedIn?
- Will the logo be able to create more possibilities?
To have the best brand identity, pick three of your logos that have the highest scores among all of the designs. It may be hard to narrow down the options, especially, you may have a lot of ideas that you really like. But it is a great time to select the best design among all of the good designs.
Put less emphasis on detail or typography while transferring sketches to digital form. You can come to them later. Now it is more about turning the initial ideas into something more creative to surprise the client.
When transferring sketches to digital, don’t focus on details or typography choices – that will come later. Think of turning the initial ideas into something more aesthetically pleasing that you can show to the client.
Show three logo variations and refine one
Present the three initial ideas to your employer, not the finished design. Showing the logo variation is a good way for them to make a decision. So you put more effort into the best version of your logo. It is not necessary to spend time on a logo that could be rejected!
One of the common standards among graphic designers is to show three sketches. This way, you display different ideas while not feeling overwhelmed by the multitude of options.
Discuss with the client the sketches before working on them. Receiving feedback at such an early stage will allow you to focus more on one chosen design. Solving any problems and clarifying your version in the initial design will make it easier for everyone.
Offer three different visions for the client to choose from. The client should easily point out the style that suits them the best or the one they reject.
Revisions, corrections, and mockups
Even if the initial scratch was accepted, do not forget about further revisions and possible modifications. It is better to specify the number before starting cooperation. Keep updated your client about the process of your work and ask for their feedback on a regular basis. You can use the magic three with each revision, such as offering three different color variants or three different fonts to choose from. Also, make sure that you show the finished logo on a mockup. With all of this combination, you add a more professional image to your final project and bring the client to you.